Rieke Germany

Über den Betrieb

Over the last few years, we have seen dramatic growth in online sales with more people doing their shopping online. The global pandemic only accelerated this growth and we believe this trend is set to continue for years to come. There is now a profound requirement for packaging to be optimized for the e-commerce, direct-to-consumer supply chain. Ensuring the product arrives as intended, giving consumers the in-store experience. Products passing through the e-commerce channel have to withstand more frequent and rigorous handling: statistically, a package is handled on average more than twenty times (four times more than traditional bricks-and-mortar retail) and, anecdotally, it is more likely to be tossed into a van or dropped on a doorstep. If the packaging is insufficiently robust, the costs to the brand owner can be significant. Replacing a destroyed item can cost up to 17 times as much as shipping, but the damage to your reputation can be even greater. A particularly challenging product category for the small parcel delivery channel is liquid products, which can commonly break and leak during shipping. As consumers become more comfortable with ordering everyday liquid items on online platforms, the need for packaging designed to withstand e-commerce fulfillment increases. As a leading global player in dispensing systems, the challenge of e-commerce fulfillment has been a major R&D focus for Rieke. Our aim has been to deliver innovations that allow liquid products to reach the consumer without damage or leakage – eliminating the need for multiple layers of secondary packaging. Amazon is leading the field and changing the rules of the retail market. Despite impressive growth in multiple categories, shipping liquids proves to be especially tricky. After visiting Amazon’s corporate office and labs, we were able to get valuable input from Amazon to develop solutions to overcome these challenges. In addition to offering products that do not break or leak when shipped, we also have established our own ISTA-6 test labs in-house, approved by Amazon, to do our own testing. In addition, our LDS-2e lotion pump was a Diamond Finalist of the Dow Packaging Awards in 2018. We are here to help you with any product development. Our global network of plants is strategically located to best service and support your needs. Beauty & Personal Care Food & Beverage Home Care Pharmaceutical & Nutraceutical Industrial News Contact THE STRENGTH OF A GREAT GROUP LIES IN THE VALUE OF THE TEAM Our brands offer our customers high-quality products backed by years of our experience and know-how Rieke's parent company, TriMas, is a diversified global manufacturer and provider of products for customers primarily in the consumer products, aerospace and industrial end markets, with approximately 3,500 dedicated employees in 13 countries. We provide customers with a wide range of innovative and quality product solutions through our market-leading businesses. Our TriMas family of businesses has strong brand names in the end markets served, and operates under a common set of values and strategic priorities under the TriMas Business Model. TriMas Packaging serves its global customers with its market-leading brands, consisting of the Rieke®, Affaba & Ferrariâ„¢, Taplastâ„¢, Rapak®, Plastic Srl, Aarts Packaging, Intertech and Omega, develops and manufactures a comprehensive array of dispensing, closure, flexible packaging and cusom solutions for a broad range of end markets including the beauty and personal care, food and beverage, home care, pharmaceutical and nutraceutical, and industrial and agricultural markets.

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